Editorial: Whither database marketing?

Whither Biological Database Research?

We consider how the landscape of biological databases may evolve in the future, and what research is needed to realize this evolution. We suggest today's dispersal of diverse resources will only increase as the number and size of those resources, driving the need for semantic interoperability even more strongly. Because the complexity of the questions biologists want answered automatically cont...

Whither Business-to-Business Marketing Education?

The purpose of the paper is to discuss the future development of the business-to-business marketing curriculum. The conventional method of sub-dividing the overall marketing curriculum is appraised, and the legitimacy of business-to-business marketing as a component of the curriculum is assessed. Broad debates on business and marketing education, concerning managerial relevance and the place of...

Editorial: East meets West. Whither our orthopaedic journals?

I have the privilege of serving 2 excellent orthopaedic journals, namely The Journal of Bone and Joint Surgery, British edition (JBJS) and the Journal of Orthopaedic Surgery (JOS). The former is a well-established old bird; the latter much younger. Both are flying high, largely through the commitment and enthusiasm of those who work for them. Their respective websites— www.jbjs.org.uk and www.j...

DATABASE Editorial Board 2009

Editorial - Marketing Science: A Strategic Review

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